Stories that evoke those warm and fuzzy feelings

Nothing beats a great story that cracks a long lasting smile and opens the floodgates of warm and fuzzy feelings. Emotionally move your audience and you’ll gain access to a very special place in peoples hearts and minds. You’ll be talked about and thought about for days or months. It’s a reward traditionally only film makers and amateurs have been privy too.

Brands are waking up to the fact that to join the conversation in an authentic way – considering people spend hours online, they have to become magical story tellers. A big shift from a century of being clever sales people.

Here are two great brands who’ve mastered the art of emotional story telling:

Nokia’s Honey Story

Hong Kong is a hive city home to more than 7 million people. It’s here among the high rise apartments that product designer Michael Leung has created his own space bringing nature back into the metropolis one box at a time.

Nike Make It Count

A film shot in 10 days by a couple of ad guys who were commissioned by Nike to make a commercial and instead they spent the budget on this epic adventure.

1 comment
  1. Bette Ashcroft said:

    OK, you asked. Fred Martinez? I trust him. I want to eat those potatoes. The bee guy? Beautiful. Inspiring. Heart warming. Hope for the City.
    The priviliged white guys who are adventuring with Nike’s money and putting up quotes by other people who actually did take some risks? Not so much.

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